Appleman’s Cider was created and launched in Ireland in 2018. This cider was specifically created for the Irish taste buds, and cider drinkers over the age of 35, who are looking for more diversity in the cider market. Appleman’s is the perfect balance of not too sweet or dry.
Raw Marketing ran the off licence activations in the Republic of Ireland, targeting locations with the highest sales of cider. Brand Ambassadors educated shoppers with samples and vouchers, introducing them to the uniquely crisp apple taste of this beautifully simple apple cider.