Heineken Light

Heineken introduced a light beer to the Irish market in 2016. Heineken Light is a great tasting light beer, perfect for occasions when you want to be out with friends and in the moment, but want to opt for a beer with a lighter taste, and the advantages of lower calories and alcohol content.

Raw Marketing were involved in the launch of the light beer in 2016, and have continually sampled in stores in all 26 counties in the Republic of Ireland.

Handing out discount vouchers to its customers, we have been encouraging customers to Have It All, a great tasting light beer with compromise!

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