In 2016, the Heineken Rugby Club was launched. This website is home of all things rugby! Members of the club receive exclusive benefits, such as match tickets, exclusive event invites and discounts across some of Ireland’s top brands.
Our teams have encouraged rugby loving shoppers to subscribe to this interactive service all over Ireland. We have promoted in-store, with engaging activities like the “Take A Seat In The Commentators Chair” quiz, and “Crack The Code” on our rugby lockers to access great prizes.