Denny’s Breakfast HQ

The Denny Breakfast HQ was a pop-up restaurant on Grafton Street, to find out out Irish families breakfast habits.

Aiming for the nation to fill out “The Breakfast Census”, all those who completed the survey were rewarded with a delicious Denny’s breakfast in the heart of Dublin’s city center.

Raw Marketing helped bring this to life with Goosebump, by completely taking over an empty building on the busy shopping street, and transforming it into a cosy café for a week long activation, serving up 500 Denny cooked breakfasts each day.

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