To create and install a window display for Walsh Whiskey to promote their new Writers Tears Whiskey.
To design and build a window display that reflects the product, and to increase brand awareness by creating a unique and authentic window display.
The window display successfully attracted passers-by who were stopping to look at every elements and details of the décor. Writers Tears Whiskey’s sales increased, and Walsh Whiskey gained in brand awareness. The display was so successful that the brand decided to renew it twice in 2021.