To raise awareness of increased survival rates when Breast Cancer diagnosis and treatment happen early.

Create an experiential panorama at St. Stephen’s Green showcasing the stories of breast cancer survivors. The campaign was to be displayed throughout October, coinciding with Breast Cancer Awareness Month.

The campaign was viewed by nearly 50,000 people during its first round exhibition in Dublin at St. Stephens Green. The stories conveyed real, emotional journeys of survivors, allowing visitors to access the deeply personal impact of the illness from the perspective of  ten women. The project toured four hospitals around the country before returning to Dublin for Bloom at Phoenix Park.

Edelman Ireland, Roche, Marie Keating Foundation