• The Ask

    Educate the public on the dangers of plaque build up between brushing. And how chewing sugar-free gum in between meals as part of your dental hygiene routine can decrease plaque build up.

  • The Plan

    Launch a mobile dental clinic called the Tooth Booth to introduce the benefits of Wrigley’s sugar free gum as part of a daily routine. Oral care advice would be administered by qualified Dental Hygienists in high footfall shopping centres through an effective experiential marketing campaign.

  • The Result

    Over the course of 2 years, the Tooth Booth traveled to 10 different shopping centers across the country, spending 3 days at each location. Dental Hygienists performed close to 3,000 plaque tests, and distributed over 15,000 Wrigley’s Extra Dental kits. 

  • The Client

    Edelman PR, Wrigley’s Extra