The Ask
Supply Customer Service Representatives throughout the year to represent Bus Eireann in Bus Aras.
The Plan
Train, recruit, and create systems of accountability for a core team of Brand Ambassadors at various locations for Bus Eireann in Bus Aras.
The Result
Our Brand Ambassadors have continued to represent Bus Eireann daily in Bus Aras 354 days a year. An extended team supports the brand at key events like the National Ploughing Championships, and provides ad hoc information services for travelers at Dublin Airport during busy holiday periods. The team clock in and out using our own customized app, creating a simple accountability and reporting solution for the client.
The Client
Bus Eireann
Bus Eireann Customer Service Representatives
