To provide Brand Ambassadors to represent the Heineken brand and carry out sampling activities for various Heineken products, in off-licenses around the 26 counties.
To supply an extended team of specifically trained brand ambassadors to carry out sampling in off-licenses in various locations around Ireland.
To source and supply sampling kits including stand, uniforms, accessories and prizes.
Teams of two BA’s out in various off-licenses around the country with full kits to represent the Heineken Brands.
Over 100 Brand Ambassadors specifically trained to represent Heineken Ireland. Up to 42 teams (84 Brand Ambassadors) out at the same time covering 42 locations in one weekend to showcase and sample a large range of Heineken products including Heineken, Heineken Light, Orchards Thieves, Appleman’s, Desperados and many more.