• The Ask

    Ignite awareness around the Coca-Cola brand through an experiential campaign using virtual reality animation during the month of December. 

  • The Plan

    Collaborate with the Coca-Cola Hellenic’s Events Team to organize and scale a virtual Santa’s Sleigh Ride  Brand activation in various retailers across the country.

  • The Result

    Over 1,000 delighted shoppers took part in a three minute virtual reality “sleighride”, eventually landing in Coca-Cola’s Christmas Village. The activation took place in Supervalu’s and Centra’s around the country, and two Coca-Cola HBC events in Dublin and Belfast.  

  • The Client

    Coca-Cola Hellenic