Bring the beating heart of Spain to the Irish public through a genuine Campo Viejo experience in Dublin, Cork, and Galway.
Create an authentic experiential marketing campaign partnering with four of the best tapas restaurants in the city, offering Irish consumers a taste of Campo Viejo. Through food pairing and cultural immersion, guests would gain exposure to the versatility of the Campo Viejo range through a Spanish tapas trail.
The Campo Viejo Tapas Trail was a 3 hour tour of Dublin with a Spanish twist, immersing attendees in the food, culture and hospitality of Spain while sampling Campo Viejo wines. Taking place twice weekly through the summer, the event hosted over 100 participants. Each trail included over 900 tapas, 100 desserts, and 500 expertly paired glasses of wine from the Campo Viejo range. The success of the first Tapas Trail activation campaign inspired the tradition to continue every year from 2011-2017. Sales during the Campo Viejo Tapas Trails increased 30% on average, and the event soon expanded to other cities.