• The Ask

    Curate a team of Brand Ambassadors  to become  the public and corporate face of Three Ireland. This team of BA’s would undergo in depth brand and venue training to become Three’s Masters of Customer Experience “3MC’s”. The 3MC’s  would represent the brand in the 3 Arena and at various events throughout the year.

  • The Plan

    We would select 20 of our best Brand Ambassadors and promotional staff to become the “3 MC’s”. Through extensive training and an in-depth understanding of venues, Three’s sponsorships and key members of the Three senior team. The 3MC’s would represent the brand at every level of public events.

  • The Result

    Since 2016, the Three MC’s have been strengthening the customer experience in the Three Arena. Whether it is by welcoming them in the 3Plus Lounge or making sure their needs are being met in 3’s premium lounge, Kaleidoscope, their role is to ensure that the guest is the priority. They also work to leverage Three sponsorships at events and festivals like  Electric Picnic, Longitude, the Dublin New Year’s Eve Festival, and Republic of Ireland soccer home games. The 3MC’s continue to reflect the ideals of connecting people through music.

  • The Client

    CLS – Three Ireland