Inspire brand loyalty for Schweppes 1783 Tonic Water when people order gin cocktails.
To arouse consumer curiosity through a Schweppes 1783 brand activation. We would create a multi-sensory Gin Trail for customers across their own city, showcasing Schweppes 1783 as a premium brand of choice.
The Schweppes 1783 range was demonstrated throughout a 3 hours exclusive tour where professionally crafted drinks featured across four venues. Guests were educated and entertained by enthusiastic tour guides leading unique adventures through their city. This live activation reinforced the Schweppes 1783 brand history and values along the way.